John Wigboldus - Principal Consultant

I am a senior sales executive, founder, and business builder with a track record of helping technology companies find market fit, scale revenue, and build momentum. I work with MSPs, SaaS companies, telecoms, and infrastructure companies at critical inflection points—whether it’s launching a new product, rebuilding a sales organization, or expanding through channel partnerships.  

Throughout my career, I have played pivotal roles in both startups and corporate turnarounds. I had foundational roles at MetroNet and C1 Communications, co-founded Adzilla, and helped bring Sutus' SMB tech platform to market. I also led successful transformations at companies like Voyus, CounterPath, and Allstream—where new strategies and sharper execution led to renewed growth and in some cases, successful exits.

Most recently I have been working with P2P Labs and their launch of their new PaaS products for MSPs and CSPs.  My work focused on their GTM of HELIOS, an AI driven chatbot and omnichannel software solution targeted to SMBs.  It is sold as a white label solution sold through MSPs and CSPs.  We also launched  COZMOS, a virtualized offering of PortaOne for CSPs and MSPs: IRIS, a webRTC softphone was also launched as a complimentary product.  It has bee a successful engagement and as multiple service providers have been onboarded and a channel/distribution program for smaller service providers has been established.

I am also the founder of a Wiggedout Music, where I manage emerging bands, organizes live shows, and am actively exploring the intersection of music and technology—assessing tools that help artists deepen fan engagement and grow their audiences.