Current and Past Engagements

Representative engagements across go-to-market, channel, and leadership alignment.

While every company is different, the themes are consistent: restoring execution discipline, clarifying accountability, and strengthening profitability while growing and evolving.

Datagate

Robson Communications

Personize.ai

Ongoing work to improve implementation, strengthen Go-to-Market execution, and launched channel program.

Personize.ai

Robson Communications

Personize.ai

Business development and product-market fit guidance for AI driven personalization engine.

P2P Labs

Robson Communications

Delievered and executed go-to-market strategy for newly launched Omnichannel and PaaS offerings targeting MSPs and CSPs.

Robson Communications

Shifted sales strategy from direct to channel focus targeting MSP-led IaaS and PaaS growth.

TCOR Solutions

Market assessment of private 4G/5G wireless deployments in western Canada.

Turnium

TCOR Solutions

Sales organization restructure and recast of the Go-to-Market strategy/tactics leveraging MSP channel for SD-WAN SaaS offering.

Colony

TCOR Solutions

Colony

Go-to-market assessment and tactical plan creation for channel sales through MSPs and telecom service providers.

References

John and I worked on a number of strategic initiatives and I found his insight, guidance, enthusiasm and commitment to detail critical to the success of these engagements. John has a passion for the creation and execution of a well thought out plan and was instrumental the delivery of these projects. I appreciate getting to know John and working closely with him on a daily basis, and look forward to continued collaboration in the future. - Robson Communications

John worked with the sales and marketing team and members of the board of directors to craft and execute on a strategic plan that included a new go-to-market approach with new tiered pricing/features, and detailed sales and marketing metrics. That revised plan is now launched and has been well received by the market.. - Turnium

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