Outside Insights was built on the belief that most growth challenges are structural, not motivational. Our experience spans B2B technology, services, distribution, and channel-driven businesses. We have operated inside companies during scale, restructuring, and transition.
We bring:
- Senior operating experience
- Pattern recognition across growth-stage businesses
- Objectivity without internal politics
We work directly with founders, executives, and boards to strengthen execution where it matters most.
John Wigboldus
John is a senior go-to-market and revenue leader with decades of experience across technology, telecom, SaaS, and services businesses. He has been a founder, built and led sales organizations, served in roles equivalent to VP Sales and Chief Revenue Officer, and advised other founders and executives through growth, transition, and realignment.
John is known for:
- Straightforward and honest communication
- Challenger-style commercial thinking
- Translating complexity into clear market narratives
- Aligning sales, marketing, and leadership around what actually drives revenue
- Finding the fit and opportunities in the market
John's LinkedIn Profile is here https://www.linkedin.com/in/johnwigboldus/ .
Geoff Hultin
Geoff Hultin is a commercial growth advisor who helps mid-market B2B companies solve the real problems that block progress and revenue. Through his firm, Working Pieces Consulting Ltd., he partners with Outside Insights and its network of experienced operators to help founders and leadership teams clarify their challenges, strengthen go-to-market execution, and build the systems and discipline required to scale.
Geoff’s approach is practical and grounded in what works in the real world. He excels at surfacing the right problems, cutting through busywork, and aligning strategy with execution so teams can grow with confidence.
What Geoff is known for:
- Pragmatic, commercial-first thinking
- Asking incisive questions that reveal hidden barriers
- Bridging people, process, and systems
- Focusing teams on meaningful impact, not activity
- Simplifying complexity without oversimplifying reality
With Outside Insights’ focus on clarity before scale and alignment before execution, Geoff helps teams turn intention into traction — and build growth that sticks.
Geoff's LinkedIn Profile is here https://www.linkedin.com/in/ghultin/ .
A Charity That We Care About
John lost his son to suicide. That experience changed him and his family permanently and led to starting Outside Insights. In his memory, we support Jack.org, a national charity dedicated to youth mental health. We know others in business have similar stories. We hear you. We see you.